|Wednesday, November 16, 2005|
Nancy blogged my session - I enjoyed talking
about the blog we set up for the Pitney Bowes project. I did run badly
over time and wish i had had more time to talk about other social tools
like VOIP, wikis, tagging etc that would be so useful for global
projects of this nature.
5:17:49 AM comment  trackback 
EPIC 2005 Notes : Using Photographic data to build a large-scale global visual ethnography of domestic space
Using photographic data to build a large-scale global comparative visual ethnography of domestic spaces: can a limited data set capture the complexities of 'sociality'? Simon Pulman-Jones - GfK-NOP
This is a study I had done the India portion of the ethnographies through Social Solutions, and it's great to see how it was all pulled together.
Max Weber, that man is an animal suspended in webs of significance he
himself has spun, I take culture to be those webs and the analysis of
it to be therefore not an experimental science in search of law but an
interpretive one in search of meaning" Clifford Geertz
The survey is a visual documentation of consumer
homes over 240 households in 12 countries, on an ongoing basis and is a
multi-client. First start with a mapping of global consumer
"value profiles along dimensions of Fun, People, Power and
Tradition. Value segments that have emerged - creatives,
fun-seekers, strivers, altruists, devouts, intimates.
Interesting, altruists and intimates drop and strivers increase perhaps
due to the economic boom in India and China.
The VSDS (Visual Study of Domestic Spaces). To
do conventional ethnography would have been prohibitively expensive, so
visual ethnographies were done. The study covered
nine functional areas - food preparation, consumption,
relaxation/leisure, sleep, "center", personal hygiene, home
office,motor vehicle, maintenance. The images were coded
then. They allowed an illustration of quantitative findings and data.
"the photograph in anthropology is as much a means of
discovering information as it is of presenting that which has been
founf ... a locus of dialoguing rather than as a source of information
in itself." The value of the image in ethnographic fieldwork is
here precisely in its intermediary
The value wasn't just in illustrating quantitative
findings, but to reveal new things and throw up new hypotheses. The
primacy of the visual data perhaps was different than what would have
been achieved through narrative articulation of participants.
Risks - it can pull people out of their more social
contexts, falling into the trap of physical spaces and material objects
becoming the defining the individual.
Questions : does what you do become archaeology
instead of ethnography? At what point in the process does this
distinction happen? A - The method does have similarity with
archaeology, and what we attempted to do is work with the virtues of
that reality - that we don't have representations of narratives and
experiences. We probably have a lot to learn from looking at
Q - what do you personally find most challenging
working with data sets like this ? A - its a real challenge to
abandon one's normal facility with manipulating narrative data sets.
Recognise there are skills and knowledge sets in analysing visual data.
Q - mystified by what you did - there seemed to be a
lot of information there that wasn't in the photographs - how did you
get the detailing around the pictures? A - researcher notes.
1:19:13 AM comment  trackback 
Jo Pierson, Bram Lievens & Pieter Ballon, Studies on Media,
Information and Telecommunication (SMIT) Interdisciplinary institute
for BroadBand Technology (IBBT) Vrije Universiteit Brussel (VUB)
Talking of e-paper
project -- which is a handheld reading device, using e-Ink technology.
How can a living lab setting based on ethnogrpahic principles be used
in Sociality. A
living lab - is TEP - test and experiment platform. Early in
innovation process, and facilitates design. Characterisitics - the use
of natural user envt, multi-methodological approaches and ethnographic
Phases of living lab -
The value of this approach :
Individual company -- helps to structure 'fuzzy
front-end', multimethodological approach, sociality and unpredictable
uses thrown up, and how this all affects home, work and on the road
life. At another level, when looking at a cluster of companies,
you can assess pre-competitive setting and work better to systematic
Question - What pitfalls in the project ? A - how to
define a living lab, and how to select cases were challenges.
Also how to combine and link together quantitative and ethnographic
12:52:16 AM comment  trackback 
Brinda Dalal & Pat Swenton-Wall, PARC Inc. & Xerox Corporation.
Conclusions ... representations help put people back
into the forefront. They embody a common referent that be shared
by the customer and employers. They provde more than expected on
behalf of both the customer and the companies we work for.
Update: I met Brinda in
the hallways ... and she asked me weren't we together in Sociology
class at St. Xavier's in Mumbai, and I must say I didn't initially
recognise her, and then suddenly I had this vision of this beautiful
girl with long flowing hair, always in loose kurtas, interesting
earrings, and a wonderful smile. And she was right here, shorter
hair, and more 'corporate' looking, but still the same eyes and smile
:). It is such a small world !
12:35:34 AM comment  trackback 
Copyright 2009 Dina Mehta