Today we're going to discuss the importance of a large mailing list.  If you don't have a large list, you are at a massive disadvantage in this game called online business.

If you have a large list and a great set of products you will never be broke.  Never.

Why is that?  Here's a good example:  When I played golf a few days ago, the course had me sign up for a rewards card that gives you discounted greens fees based on the number of rounds you have played.  Part of the sign-up process was filling out your email address.  Why does a golf course ask you for your email address?  They're building their list.

I got an email from the course this morning telling me that the next few days were wide open, and that they would give me 25% off if I booked a tee time for those 2 days.  Every tee time that is not booked is costing them money, and so they are using their list to fill those gaps and increase the bottom line.

Very impressive.

How much does it cost them to send out a message to their list and fill those empty tee times?  Nothing.  Pure genius.

You can learn a lot from this example.  If you have a service business or are looking to start one, you need to build your email database right away.  When times are slow, send out a special offer to your list and you have instant customers.  This will work whether you are a dry cleaning operation or a webmaster.

If you sell ebooks or video tutorials you can do the exact same thing.  Send a message to your list when sales are slow and offer them a new product at a discounted price as a "thank you" for being a loyal customer.  Your sales will soar.

There are dozens of ways to build a large list, and almost all of them involve an outlay of cash.  I have discovered an excellent service that will build you a large list at no charge.

This service uses the principles of viral marketing so that when you sign up and start building your list you will not be doing it all alone.  You can get hundreds, even thousands of people helping you to build your list.  I have been very pleased with the results so far, and you will be too! 

One of the most common questions I get at the Online Business Profits website is "Why should I start an Internet home business?  I already have a job."

Well, part of the reason why you should start your own Internet home business is that you should not keep relying on just the income from your job to always support you and your family.  I have dozens of friends who have recently lost their jobs through no fault of their own, and now have no income whatsoever.  The economy is very unstable these days, and huge numbers of jobs disappear every single day - protect yourself by building additional revenue streams through an Internet home based business.  Get started with your online business today, and in a couple of years you will have a much more diversified income.

Another major reason for starting an Internet home business is residual income.  Residual income is revenue that keeps coming in day after day, month after month - without requiring additional work to earn it.  Here's an example.  Let's say you sit down and write a short digital report about how you became an expert at the online auctions.  The report ends up being about 30 pages long, so you only sell it for $19.95.  The residual part of this comes when you sell the book over and over again, with no additional duplication costs (remember, its digital, so you just keep copying it when you sell each one).  For a little upfront work, you have just created a perpetual residual income stream that will bring you money week after week.  This is the most basic Internet home business model.

The Online Business Profits site goes through several different Internet home business models and explains the basic approach you need to take for each one.  There are extensive lists of resources and tips to help you get started with your home based Internet business.  Remember, the work you do today to help secure your future will pay off big time later.  Start building financial security today!