The Importance of Web Site Tracking
If you are not tracking your web site visitors, you are losing money - guaranteed!
Why is that?
Let's say you are selling an item from your site, and you make about $100 per day with that product. Great, right? What if I told you that you could turn that $100 per day into $200 per day with just a little bit of work?
How is that possible?
Without a web site tracking tool, you have no idea where your visitors are coming from, what they do when they're on your site, and even what they do AFTER they leave your site. If you had this information in your hands you could make a few simple changes and increase sales overnight.
Here's an example:
Let's say you discover that 90% of your sales come from people using the Google search engine, and that they come directly to your product page from the search engine, never even landing on or seeing your home page. With this information from your web site visitor tracking software, you can focus on optimizing your product page for Google rather than WASTING your time tweaking your home page. You can FOCUS your efforts where they will have the most impact.
Another example:
Let's say you are selling cell phones as an affiliate from your website. You send people over to the Sprint website, they buy a phone, and you earn a commission for every phone sold. Nice. Some of the people you send to the Sprint site come from your own site, some come from pay per click advertising on Google, some come from online classified ads, and so on...
When you make a sale, do you have any idea which of your visitors and which advertising method created that sale? If you don't know, you have a big problem! What if all the sales are coming from your site and none are coming from the classified ads or the pay per click advertising? In that case, you are THROWING AWAY MONEY every single day. You see sales, so you keep doing what you were doing before - WASTING PROFITS!
With a professional web site tracking tool, you will be able to tell exactly where those sales are coming from - even when a visitor leaves YOUR site and goes to the MERCHANT site. For the example above, you would then immediately cancel your classified ads, cancel the pay per click advertising, and INCREASE the number of pages on your site related to cell phones. You would see an immediate increase in profits because you know EXACTLY where your profits are coming from instead of just guessing.
The only tool I have seen that can do everything described above is located here. These guys are awesome at what they do, and are constantly improving their tracking software based on customer feedback. The tools are VERY simple to use, and do not require the installation of confusing scripts on your server or anything like that.
11:10:23 AM #
Copyright 2006 Joseph Kowal



