Jay Jennings from Sonic Memo has released a video tutorial that walks you through the VERY simple steps you need to take to add audio to your web sites.  It seems that most people are under the impression that adding audio to your sites is a long and complicated process - this in not true - in fact, adding audio is so easy that anyone can do it.

A great application for this audio tool is auction listings.  A friend of mine was having trouble competing in a hot market on eBay.  His auction listings were lost among the dozens of other listings, and nothing he did made his listings stand out from the other sellers - UNTIL HE ADDED AUDIO CLIPS to his auction listings!  He added audio in two places - one short clip at the beginning of the listing that complemented his "About Me" page and told a little about himself and his excellent reputation as a reputable seller, and another short audio clip further down in the listing that described the product in great detail, including the benefits it would bring to the highest bidder.

Using this strategy made him stand out from the crowd and IMMEDIATELY incresed his sell-through ratio as well as his average winning bid amount. 

Using audio in auction listings is a strategy that is not being used by very many people right now, and can have a dramatic impact on your auction profits.  Sonic Memo is an excellent choice for this strategy.