Saturday, July 08, 2006

Sick Of Chasing Search Engine Algos?

I don't know about you, but I'm sick and tired of chasing the search engines and their "top secret" ranking methods.  I work my butt off to get a site into the top ten results and start making some nice money and getting great traffic -- and two months later the site is out of the first page of listings and is nowhere to be found!  I start over again with another site and the same thing happens over and over again.  I'm so tired of building sites, getting links, submitting directory links, and writing articles that I could scream.  This business is supposed to be fun, not a boring, repetitive, mind-numbing cycle of crap -- If I wanted that I would get a day job.

Unfortunately, this is the nature of the business when it comes to getting free search engine traffic.  If you want free traffic, you have to be willing to go where the search engine tides take you -- sometimes you float up, sometimes you crash down, and other times you never even get into the boat.

I've decided to get off of the free traffic merry-go-round and focus more on strategies that do not rely on search engine positioning -- number one on my list is pay per click advertising.  PPC is simple -- you write an ad, pay to have it placed on the top or sides of the normal listings, get steady traffic, and cash in on the results.  Well, maybe it's not quite that simple, but you get the idea. 

Before you rush out and buy an expensive guide to PPC advertising, take a minute to download this one (pdf file)-- it's free, very detailed, and will give you everything you need to get started with your new PPC strategy.  I review this guide constantly to make sure my profits stay high, and so should you.

 


7:18:27 PM  #