Most search engine optimization advice online is bogus -- it's either outdated, misleading, or simply wrong.  Most of the garbage you see in the forums should be ignored as well -- think about it, why would someone post their secrets to good search engine rankings on some public forum?

This leaves you with one option - you have to pay for the real information, the real tips, and the real secrets to ranking well online. 

Aaron Wall is an SEO expert who has written a fantastic book on the subject.  It's 287 pages long, and he updates and revises it constantly -- this is the key to quality in the SEO world, where things can change on a monthly basis.  If you need the real facts about the art of ranking well in the search engines, you would do well to listen to Aaron.

This section of the book is worth the price all by itself, and it's only 8 pages long!