Thursday, January 8, 2004

Most People Registering for the Marketing Class Well, the registrations for holistic health business classes are really pouring in this week, it's great!  The class with the most registrations is Marketing Isn't Advertising - Five Keys to Effective Holistic Health Marketing. It is going to be a really fun class.  Nine people have signed up, and I have to limit the classes to sixteen total, so I may have to ask people to defer to next month's class if it keeps going like this. I have a tender spot in my heart for marketing, especially after I realized that one of my businesses that I ran several years ago failed precisely because I didn't pay enough attention to sales and marketing. Since then, I've been doing everything I can to learn about it, and, not surprisingly, my businesses have been much more successful! Holistic health marketing is quite a challenge, because it's mostly services, and services are harder to market than products. The book, Selling the Invisible, makes this very clear and helps illustrate how services need to be marketed differently. The old familiar "word of mouth" is okay, but it is just a start. There's a lot more to it. 12:28:18 AM

© Copyright 2004 Copyleft. Last update: 2/19/04; 6:09:13 PM.