"This is a defining moment in our evolution as a company."
Great sentence, great sentiment and I am sure sounded great coming from Steve Ballmer in a speech. And I think he probably believes it as well.
I applaud the goals and think the strategies are correct and have some chance of succeeding even.
The problem with these "initiatives" and "programs" and the speeches that often announce them, though they indicate that Microsoft at least understands there is a problem, is that Microsoft has a history of announcing intiatives sometimes with great names (remember "Hailstorm", remember "Trustworthy Computing") and much ballyhoo only to have the fizzle unsuccessfully. (to be fair I don't think Microsoft or Ballmer came up with a catchy title for this program -- the Blitzkrieg name comes from this article so was applied by the author or his editor),
So the bottom line:
Is anybody likely to believe Microsoft this time?
Or maybe restated given past history what is the likelihood that they will accomplish their stated goals?
