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My interests include Jazz, (Auto)Road Racing, NetMeeting, E-Learning, Zope/Plone, Creative Problem Solving and lots of other stuff.

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Lijit Search

July 10, 2004
 

The Ikea Story - The miracle of Älmhult

An interesting read on IKEA via elearningpost. It has a brief history of IKEA with insight into the marketing and merchandising strategies of the furniture giant. Some quotes:

"Money that is spent unneeded is a disease"

"Like at least one other major world religion, Ikea began in a shed."

"There are lazy people everywhere. But they're not Swedish."

"Once you've gone to a shop and asked for an Egg McMuffin, or a skinny grande latte, or a piece of Ikea furniture with a ludicrous name, you're putty in their hands."

"Only those who are asleep make no mistakes," Kamprad wrote in 1976. "Making mistakes is the privilege of the active ... It is always the mediocre people who are negative, who spend their time proving that they were not wrong."

"The secrecy surrounding the firm meant it was impossible to substantiate claims made last month that Kamprad's wealth has exceeded Bill Gates', making him the richest person in the world, with a reported personal fortune of £32bn."

9:00:47 AM        comment []   


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