I have been following attempts by Robert Scoble (and Shel Israel) to start their "Red Couch" book project on Business Blogs. It seems it is not going well -- if the choice of colours at their blog is any evidence. I am sure that will work itself out.
Maybe I shouldn't talk -- look at the colours here.
(P.S. -- the colours seem to be better now-- not prize winning design but at least readable)