Get a clue, 2 A couple of weeks ago I wrote about PR quoting from Doc Searles in The Cluetrain Manifesto. One thing he notes is how editors don't like press conferences because we all hear the same thing, so none of us gets a unique story. Well, the MESA organization is taking the idea one step further. It is hosting a one-hour "pre-briefing" teleconference next week to preview the results of its "Metrics that Matter" survey. That is so we'll have enough information so that we can ask good questions at the "real" press conference to be held October 10 at the Plant2Enterprise conference when the results will be made public. I'll listen, but as I said on Sept. 9, I want a one-on-one where I can get answers that no one else gets that are also relevant for my particular set of readers. I almost never ask a question at a press conference unless there is such a glaring omission that can't resist. I also don't think that I'm so ignorant that I need to be spoonfed the results of a survey. Maybe that doesn't sound humble, but I don't think I spent 30 years in the business for nothing.
We're also going through a round of briefings about new products that, when the release comes, you discover that everything the "executive" told you was included in the press release that everyone got. Much time could be saved by just sending a Word document and being over with it. Now, if I could get a value add out of it...
7:34:27 AM 
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