Wednesday 9 May 2007
New Ad types for Joost I See that Joost is trying out new ad types. This screenshot below features Vodafone on the WildLight Channel. The Ad is an "in-movie" overlay which when clicked on sends the user to the vodafone website. At the moment there is no call to action or specific content targeting - but I am sure this will come and they will try out many different ad types. We are looking at how we can use widgets to add value to the content and to sponsors. Keep on eye on WildLight for developments :-)

4:12:28 PM  comment []  


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Last update: 02/06/2007; 20:55:14 .

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