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Tuesday, January 18, 2005 |
Serendipitiously, just when big media and grass roots journalists (aka
bloggers) are coming under fire for a variety of transgressions in
credibility, has the multimedia publish-and subscribe technology of podcasting come to the
rescue, enabling journalists to broadcast new "transparency channels"
that prove their credibility?
In ZDNet's proof-of-concept of media transparency, executive editor David
Berlind's experiment includes a column that relies on quotes from a recorded interview
and then podcasts the uncensored and unedited recording. In
the name of offering a view of the raw materials that journalists might
otherwise obscure from public view (what could be considered a form of
media transparency), not only was the raw recording podcasted, the
column itself contains in-line time-codes in the text that allows
readers to fast foward to exact location of the quotes in the audio file (download the MP3).
This way, readers can check them to see if the interviewee (in this
case, Scott Young, CEO of Userland) was misquoted, taken out of
context, or if the interview was directed in a way that forced Young
into saying something he might not otherwise volunteer (some
journalists are accused of pursuing an agenda).
With transparency channels like these, readers might be able to better
gauge the credibility of a journalist or media outfit. For a full
explanation of the experiment, see Can technology close the credibiity gap? or check out ZDNet's Special Report: Media credibility: Where podcasting meets transparency.
7:13:03 PM
RadioEdit
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© Copyright 2005 David Berlind.
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| 3/23/2005; 11:21:16 PM. |
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