Thursday, April 28, 2005

#3 - continuing on the communication theme....most sales calls follow a pattern....call on customer, take notes about conversation, shake hands, rush off to airport to catch next flight...depending upon length of trip/# of customers to visit, the salesperson may be carrying a laptop and may take the time to find internet access, then transpose notes into an email for delivery to a desired address list. like many emails, maybe these get read, maybe not...more likely than not, they don't get saved into anything resembling a centralized archive of customer visit notes and likely don't get discussed in a formalized manner. enter the customer visit blog....a blog site used to discuss and archive sales trip summaries. using either a direct blog post method or an email to blog method, the salesperson inputs the summary/actions of each customer visit. the audience of the blog would be other sales members, sales management and interested business functions. each audience member would either be auto-notified of new content via a preferred notificiation vehicle (pager, IM, SMS, email) and they would come to the site to read/discuss the summary. or, they would RSS the site for content update notification. another innovative and more traveler friendly method to update the blog is the use of a Blackberry mail update scheme. again, via email to blog content delivery, the salesperson would simply type an email on the Blackberry, then send to the blog site. much easier than carrying a laptop around....all in all, a simple and effective method to quickly communicate and archive important information.... 10:32:43 PM    comment []

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