China Marketing

Archived audio (streaming or Mp3) at ITConversations.com of Malcolm Gladwells (The tipping Point") presentation entitled Human Nature from Pop!Tech 2004. There's a bunch of other interesting stuff in there as well.

Here’s the description: "Malcolm explores why we cant trust people's opinions – because we dont have the language to express our feelings. His examples include the story of New Coke and how Cokes market research misled them, and the development of Herman-Millers Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail."

I am currently reading the book, which is fantastic - essential MindBomb reading. Put "Blink" in the amazon search box on the right for more reviews.

- Posted by James Nash - 4:56:20 PM - Comment? Rules: Criticize ideas? Yes. Criticize people for holding those ideas? No. []