Updated: 3/24/2005; 1:16:06 AM

 Tuesday, February 15, 2005

China Mobile on intelligent marketing

According to China mobiles website:

"A new trail was blazed to develop an innovative business model by forging close partnership with equipment providers, content providers, system integrators and terminal providers in an effective industrial value chain and exploiting the mobile communications market in collective forces."

This is the result of this "innovative" exploitation based business model. This discussion (or something close to it) must have really happened:

Board member A: "Hey fellas, we need to make more money so we can secure the companies future in the face of increasing competition"

Board Member B: "Yeah, yeah.......let me think...I know we can make some fast cash through advertising!"

Board member A: "What do you mean?"

Board member B: "We can sell all of our customers mobile phone numbers to other companies, and they can spam them with text messages every day. We get cash from the spammers that secures our companies position as a market leader!"

Board member A: "You mean we should mindlessly intrude on our customers privacy selling them stuff they dont need whilst simultaneously destroying any trust they have in our brand?"

Board member B: "Yes"

Board member A:  What a great idea - lets do it!"

Earth calling China mobile....???? How out of touch with reality are these people?

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