New interview with him in the February 2002 issue of Inc. Magazine.

So you have been able to identify the strategies that allow new growth companies to succeed?

The whole story is about motivation. The leaders in every industry have vast resources at their disposal. If I try to grab a piece of real estate that the established leaders want, where the customers are attractive and the business is attractive, the evidence is overwhelming that the leaders will win. So what I want to do is to craft a strategy that takes advantage of what I would call asymmetry of motivation. That is, a situation where I'm motivated to go after the business of the market leaders, but the piece of their business that I can most naturally go after is the one that they're the least motivated to defend.

4:49:26 PM