"When times are tough, conventional wisdom dictates that businesses cut back on expenses and exercise caution while waiting for the economy to recover.

Unconventional wisdom advocates the opposite approach.

Instead of applying the brakes during recessionary times, this school of thought believes in putting their pedals to the metal. Grab market share while the grabbing is cheap, they say.

It's the way the rich keep on getting richer."

4:33:17 AM