Slap your logo on an RSS reader for your customers.
more marketing weblog ideas. This meme is also growing and spreading. Anyone out there want to talk some more about this with me?
J.D. Lasica introduces RSS readers in News That Comes to You, an article for the Online Journalism Review. via WebWord, who suggests "Why not use RSS feeds to keep customers aware of new products and services?" Absolutely. The only drawback? 99% of your customers don't have newsreaders. A solution? - License a newsreader client.
Should be near free.
- Add your brand.
Customize the launch screen, add links to your home page, logos, etc.
- Add your content as a starter. More on this.
- Distribute it for free to your customers, suppliers, and partners.
Be creative with your feeds. Three parts... Narrowcast your website content. - Movie news
- Star rumors
- Movie reviews
- Follow genres
- Follow people (actors, musicians, directors, writers)
Get local - New releases at my branch
- Top rentals at my branch
- Staff picks at my branch
- New promotions, specials, sales
- Job openings at my branch
Get personal - My latest rentals
- Tailored recommendations
- Reminders for returns
Narrowcast your content - Corporate news
- Staffing industry news and analysis
- National and regional economic trends
Get local - Updates on my branch
- New major contract announcements
- Weather forecasts (what to wear)
- Traffic forecasts (when to leave)
- Class schedules
- New training and testing
- Top 5 scorers on tests this month
Get personal - Articles for hiring managers in my industry
- New assignment and job listings tailored by my profile
- My updated activity stats and other reports
- Reminders for follow up based on my goals
- Articles for HR, procurement, and staffing pros who place orders
You can deliver this via email. But while RSS readers are new and novel, you'll have the opportunity to imprint yourself and get your messages read. Does this sound right? [Phil Wolff: klogs]
1:52:20 PM 
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