Tuesday, May 6, 2003

Clear Channel actually innovates!

Clear Channel to sell 'live' CDs burned at concerts

Clear Channel Communications, the U.S. radio broadcasting and concert promotion giant, introduced on Monday a venture that would sell "live" recordings on a compact disk within five minutes of a show's conclusion.

Clear Channel executives said Instant Live would be not so much a foray into the CD business as a way to wring more revenue from live music events. They said it was a continuation of the trend among various bands and startups in recent years to sell authorized recordings that are available on CD or as Internet downloads soon after an event. This practice can generate additional revenue for musicians and thwart illicit concert recordings, they said.

The Instant Live venture adds an element of immediate gratification for music consumers, with towers of CD burners turning out copies of the digital recordings.

Sweet! And while you're at it, let the artists sell the concerts on their site (or the Apple iTunes Store) long after the show too!

I wish I had a CD of the Indigo Girls Concert we went to at the Fillmore. That was such an intimate and awesome show! I could also imagine bringing a small recording device, not to capture the performance, but to capture our own personal reactions to it. Then we could merge the concert CD and our own audience track to create a very unique and memorable recording of the experience.


11:27:54 AM      
 
 
 


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