GIGO: words unreadable aloud
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  Friday 13 September 2002
C'est la blague

This past summer, I stopped in at the tasting room of Bonny Doon Winery, on my way to beautiful Panther Beach. I joined the "D.E.W.N." that day, the "Distinctive Esoteric Wine Network". (You get a pair of bottles of unusual wines sent to you, 4 times a year.) Winemaker Randall Grahm writes erudite intro letters for each shipment, reminiscent of the writing of Stan Kelly-Bootle, except wine-oriented instead of programming-oriented.

The label for a very nice French (Vin Pays d'Oc) Syrah that is imported by Bonny Doon Winery sounds like Randall must have helped write it. The name, though:

Domaine des Blagueurs

makes it sound somehow related to weblogs. Last May, I (barely) mentioned the word "bloggeur". I think it's a much more appropriate word than "blogger", because every blogger has a bit of the poseur in him or her. However, the label on this wine made me rethink this just a bit:

Blagueur: (Def.) Qqn. qui fait des blagues.

Perhaps the Bard put it best: "Ah sirrah! ..., we shall do nothing but eat, and make good cheer." Syrah, sirrah, is the brilliant French cépage which straddles France north and south and dialectically bridges rusticity and sophistication; its carte de visite — white pepper, anise, and cassis.

Altavista tells me that blagueur means "joker"; the circular definition on the label means "Joker: one who makes jokes". Knowing that, I would have to believe that whoever came up with the English term "blogger" must have known that it sounded a lot like blagueur. However, a Google search for "blagueur weblog" turns up zero hits (tonight, before I post this). "blagueur blog" gets six hits, all but one being pages written mostly in French. I wonder if blagueur's French pronunciation is too different for it to sound like a pun. Or the French just don't feel the need to point out such an obvious, um, blague.

C'est la blague.
1:13:11 AM   comment/     



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