Tuesday, November 05, 2002

Marketing 101: Marketing an Open Source Product : The Product Literature. Marketing 101: Marketing an Open Source Product : The Product Literature It's a poorly understood aspect of the Open Source (OS) world that marketing actually matters.  I know that we all really want our code to be appreciated for its elegant perfection but such is not always the case.  Marketing greatly helps an OS product to push beyond its initial user niche into a larger and more diverse group of customers.  In this article I'm going to talk about marketing for an OS product and specifically the Product Literature that you need. Note: This article was inspired by Dries Buytaert and the Drupal project, one of my favorite OS projects.  I made the mistake of commenting on their marketing recently and have now been pulled into a) documenting the process of product literature and b) helping to write the feature list.  [AD]Drupal is an OS community platform with an absolute weath of features -- blogging, discussion forums, themes, taxonomy engine, analysis / statistics tools, caching and more.[/AD] ==> Read Story <== [The FuzzyBlog!] 2:27:17 PM    trackback []     Articulate []

Supporting Nav4 makes your app less durable.. About two years ago I began adding a line to the Functional Requirements Documents I was writing that said something like... Supporting Netscape Navigator 4.x represents a technical and business risk to the success of... [In My Experience] 2:24:28 PM    trackback []     Articulate []