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Wednesday, November 13, 2002 |
the basics of building a service business. The latest from Sitepoint: 5 Steps to Relationship Marketing Success! Follow these 5 steps:
1. Change your Perspective from "Here's what I do" to "What do you need?" To get to the payoff:
The benefits of a relationship marketing approach go both ways. Your client views you as a valuable consultant, rather than a cost center. Your potential for increased revenues and a long-lasting relationship is real.
There's payoff for you, too, including reduced marketing expenses measured in both time and money. If you can retain more clients for longer periods, you'll trim costly space advertising and other marketing costs.
If you ask, you'll get more referrals from your clients. Priceless word-of-mouth endorsements from satisfied customers will result in new business which magically walks in the door. Read, and apply to all general business endeavors, not just building a web-design company. [inluminent/weblog]5:31:44 PM ![]() |
on boom and bust. An excellent series from the Washington Post: BUBBLE: The Roots of the '90s Boom and Bust. [Abort, Retry, Fail?]5:14:42 PM ![]() |
Legos Rock. ![]() This is a very amusing post from David Johnson: The Jack Stone Lego incidentMan, I can't wait until my Alex is old enough to play with Legos! I LOVE Legos! Jim took his kids to Legoland a week or so ago and I thought that was soooo cool. (His kids are pretty damn lucky - during the Christening of his daughter Elizabeth in July, he rented a huge bouncy castle. Rockin' ) I would've given my right arm to go to a Legoland when I was a kid. I can't wait for Alex to get to the age where we can go with him. Later... after chatting online with Jim right now, I just realized I had no idea who Jack Stone was! I'm a little out of the latest and greatest Lego technology. Also, here's a link to Legoland Windsor rides. If you click on the My Town Harbour link you'll see a pic from the Jack Stone Stunt Show... very cool! -Russ [Russell Beattie Notebook] 10:32:59 AM ![]() |