Denver November 2004 Election
Ken Salazar and Peter Coors eclipsed prior election spending, in their quest for a U.S. Senate seat, according to the Denver Post [December 3, 2004, "Coors, Salazar spent record $17.2 million in Senate race"]. From the article, "State Attorney General Salazar, who beat Coors by 5 percentage points, raised $9.8 million, and Coors, chairman of the Adolph Coors Co., raised $7.8 million. That amount included $1.45 million Coors loaned himself both before and after Election Day. He repaid $150,000 of the loans before the Nov. 2 election. Salazar spent about $9.5 million through Nov. 22, while Coors doled out $7.7 million through the same time period. The two shattered the previous record of $10.5 million spent in the 2002 U.S. Senate race between Wayne Allard and Tom Strickland. Six years earlier, the 1994 gubernatorial race between Roy Romer and Bruce Benson cost $9.6 million." Here's the coverage from the Rocky Mountain News [December 3, 2004, "Salazar topped Coors in spending"].
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