2:06:35 PM
NYT. Brian Roberts runs Comcast, the largest cable network in the US at 22 m homes (larger than John Malone at his peak). Here is his plan for video on demand (VOD) to hold off the onslaught of personal video recorders (PVRs):
>>>Let's break V.O.D. into three categories, all of which we will make available to all digital customers. Level one is movies and impulse events on demand. You push the button, you get a product, you pay for the individual transaction.
Level two is subscription video on demand. The best example of that is HBO. You buy HBO with the S.V.O.D. feature, and you get any episode of "Sex and the City" or "The Sopranos" anytime you want. You get to pull up HBO movies anytime you want them.
But the newest idea, and the one that I'm most excited about, is a third level of free video on demand. Why don't we go to CBS or ABC or NBC, and say, "Would you like your local or national newscast to be available anytime the consumer wants it after the original broadcast — and leave the commercials in. Why not give it a shelf life for the rest of the day? If I'm "60 Minutes" or "NBC Nightly News," why don't I want people to have more access to the show? I've already made it. All my costs are fixed. This way I get more people to watch the ads.<<<
There is also a method called multiplexing a channel, which from what I understand is merely a reshuffling of programming to make a channel appeal to different audiences. [John Robb's Radio Weblog] // I'm in favor of all of the above, where do I sign up ?
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