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Monday, May 27, 2002 |
10:36:58 PM
Advertainment ?
- "They were even more surprised to find that they won't be allowed to delete the programme for one week, and that more sponsored recordings are on the way"
- "This feature provides an innovative new way for networks and programmers to deliver interesting, new or exclusive content to TiVo subscribers."
- "This does not change subscribers ongoing use of the product and we hope over time the value of the content provided will outweigh any perceived inconvenience this creates."
- "Others have been quick to dub it "spam television" and have suggested that it should have been introduced on an opt-in basis."
- "Meanwhile, TiVo sponsorship in the US has been introduced in a more commercial way this week, as the system automatically recorded a video promoting Sheryl Crow's new album, along with two adverts for TiVo's distribution partner Best Buy. "
- "These recordings were part of a strategy announced last week, described by TiVo as "advertainment" that "establishes far deeper communications with consumers".
Register: BBC hijacks TiVo recorders [via Adam Curry: Adam Curry's Weblog]
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10:25:33 PM
Steve Johnson on a new idea for Amazon wish lists. I like this. Will have to revisit mine and give it an overhaul.
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2:22:37 AM
Coleen Rowley's Memo to FBI Director Robert Mueller [time.com]
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© Copyright 2005 Kevin Malm.
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