NYT -- ThinkPix interactive posters, while dazzling some moviegoers at the multiplex, are raising concerns among others who say they do not want to look at posters that may be looking back. The devices, formally known as ThinkPix Smart Displays, are part of a rapidly growing number of winking, blinking, beckoning digital displays stuck almost anywhere human eyes are likely to fall upon them. Increasingly described as ubiquitous computing and the Outernet, examples of this newest, more aggressive means of advertising and information bombardment abound. In pedestrian-packed places like the Las Vegas strip and Times Square, electronic billboards, news zippers and interactive displays are many and obvious. But small-screen technology has also enabled advertisers to pipe marketing messages into any town or hamlet at A.T.M.'s and gasoline pumps, and on smallish screens in restrooms, taxicabs and airports. A new McDonald's restaurant in Midtown Manhattan has 27 flat screens positioned along a counter, each screen playing an almost endless loop of commercials and trivia for customers munching on their Big Macs. AdSpace Networks recently announced that it has been selected to control the largest digital billboard in North America, a 165-foot-tall screen that stands over the Long Island entrance to the Queens-Midtown Tunnel. AdSpace's plasma screens, commonly known as Coolsigns, are already bringing commercial messages to more than 1,000 locations, including airports, department stores, casinos and movie theaters, said Karen Katz, the company's president and chief executive.
[New York Times]
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