Jenny Levine -- Many people have declared blogs officially "mainstream," especially after the whole Trent Lott debacle, however, there's definitive proof in the January 2003 issue of Ladies Home Journal.
"Teenagers used to file first kisses and missed curfews safely under lock and key in a private diary. But today's tech-savvy teens are keeping a blog (short for Web log) or online journal instead. In essence, a blog is a form of personal publishing that allows willing diarists - sometimes anonymous, usually not - to create a Web page where they can share their stories in cyberspace, and update them frequently (there are now as many as 500,000). At livejournal.com, a blog home base, of sorts, the need to build a Web page or buy software is eliminated (users only have to sign up before letting it all out). And letting it out teens are. Says the site's supervisor and developer Jesse Proulx: 'Some kids even consider blogging a new form of therapy.' Tom Murphy echoes much the same, speaking from the the PR world where he says "blogs were obviously the hottest topic in the online PR world and there was plenty of good advice on how to tackle them" in 2002.
["Their Heart on Their Screen" in Ladies Home Journal, Jan 03 p88 and The Shifted Librarian. Plus Lloyd Trufelman and Laura Goldberg in "Pitching Blogs." And Phil Gomes in "Blogs: Ignore them at your peril."]
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