Jinn of Quality and Risk

The Institute of Design, at the Illinois Institute of Technology, is building the case for a closer link between interaction design and business strategy, for the sake of both user value and enterprise value. Organized to address this topic in cooperation with ACM SIGCHI, an interesting conference will take place in Chicago, next October — HITS 2003: Humans, Interaction, Technology, Strategy: Interaction design is, now more than ever, a critical resource for business strategy. A growing gap exists between companies' increasing knowledge of technology and taking products to market, and their decreasing understanding of people's everyday needs and wants for interaction with media, services and physical products, all of which are increasingly embedded with digital interactive technology.