6:21:33 PM # your two cents []
6:20:07 PM # your two cents []
1:41:36 PM # your two cents []
12:18:52 PM # your two cents []
Aer Lingus has clicked its way out of financial trouble, according to Emmet Oliver's piece in today's Irish Times [sub only]:
The firm has not spent a single cent advertising or marketing any other element of its operation since December 2001. It has ploughed all its marketing and advertising resources instead into aerlingus.com.
The Irish Times has learned that during one week recently the airline sold 45 per cent of all its tickets via the site... Three years ago about 9 per cent of the airline's revenue per ticket was going on commission, this is now down to 1 per cent. The cost of selling its product (airline tickets) has fallen from €163 million in 2001 to an anticipated €79 million this year.
The other interesting detail buried in the piece is this: "The hackneyed shamrock symbol, long associated with the 'old' Aer Lingus, has not been used in marketing the airline in at least a year." To me, that signifies almost a bigger change in mindset than pushing tickets aggressively over the net. The website has definitely been a big plus, though, and has constantly improved since its launch. I use it all the time. If only they'd let you choose your seating online, too, as American Airlines does.
10:49:26 AM # your two cents []
10:32:28 AM # your two cents []
10:30:45 AM # your two cents []
10:28:27 AM # your two cents []
10:27:15 AM # your two cents []
10:25:28 AM # your two cents []
Apple's move to dismiss 802.11a is not unique: "Microsoft and others are also dubious about 802.11a's future versus 802.11g's rapid availability and compatibility." [80211b News]
10:24:30 AM # your two cents []
10:23:24 AM # your two cents []
Copyright 2003 Karlin Lillington
Theme Design by Bryan Bell