I still feel like everything I do is pre-beta.
Marketing: Flogging on a Blog is Steven Levy's latest in Newsweek. The subtitle: Dr Pepper is trying to use the grass-roots power of Weblogs to promote its new drink. That would be Raging Cow, a milk drink. What makes it a good piece, of course, is that he gives me the last word:
One Weblog guru thinks the campaign might backfire. "It seems ironic that a company would want to manipulate a phenomenon that¹s so generally bent on exposing things," says alpha blogger Doc Searls. "In my view blogs are the antidote to viral marketing." [The Doc Searls Weblog]
10:06:28 AM
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