Yesterday, we spoke about asynchronous computers. This was a difficult concept to grasp. But today's story is even more challenging: trying to understand what's hidden into Microsoft's marketing message.
Of course, 'Trust me' is not exactly the subject of the e-mail sent by Bill Gates to about one million users. The real title is 'Trustworthy Computing'.
So what Bill has to say?
I'm writing to you, as a reader of one of Microsoft's customer newsletters, about an issue of particular importance to those of us who routinely use computers in our work and personal lives - making computing more trustworthy. Trustworthy Computing involves a lot of things - reliability, security, privacy and business integrity.
He uses the same words later in his message, so it seems that Microsoft wants us to think they are important.
Trustworthy Computing has four pillars: reliability, security, privacy and business integrity. "Reliability" means that a computer system is dependable, is available when needed, and performs as expected and at appropriate levels. "Security" means that a system is resilient to attack, and that the confidentiality, integrity and availability of both the system and its data are protected. "Privacy" means that individuals have the ability to control data about themselves and that those using such data faithfully adhere to fair information principles. "Business Integrity" is about companies in our industry being responsible to customers and helping them find appropriate solutions for their business issues, addressing problems with products or services, and being open in interactions with customers.
Well, these are all good words. Let's Bill tell us about his vision of Palladium.
We are working on a new hardware/software architecture for the Windows PC platform, code-named "Palladium," which will significantly enhance users' system integrity, privacy and data security. This new technology, which will be included in a future version of Windows, will enable applications and application components to run in a protected memory space that is highly resistant to tampering and interference. This will greatly reduce the risk of viruses, other attacks, or attempts to acquire personal information or digital property with malicious or illegal intent. Our goal is for the Palladium development process to be a collaborative industry initiative.
You probably remember what I wrote about Palladium on July 8, 2002. Details can be found at "Microsoft's Palladium -- or TCP/MS". It seems that Bill and I do not exactly share a common view.
If you want to occasionally receive e-mails from Bill Gates, Steve Ballmer or other executives from Microsoft, you can subscribe here.
Source: Bill Gates, Microsoft Corporation, July 18, 2002
5:35:35 PM Permalink
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