Monday, April 08, 2002

I am a full-time second year Kellogg student. Prior to Kellogg, I worked in the credit card industry for five years; first at MasterCard and then at American Express. At MasterCard, I was involved in Smart Card marketing -- attempting to convince the member banks, particularly in the US, to move forward with the technology. At American Express, I was in charge of acquiring new cardmembers for two co-branded credit card products through direct mail and telemarketing. Post-business school, I will be joining Sears as a corporate strategy analyst. I was an intern in their ecommerce organization this past summer working specifically on their 2002 email marketing strategy. 10:48:09 PM

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