Wednesday, May 28, 2003

Social Networks and Blogging SOCIAL NETWORKING, SOCIAL SOFTWARE AND THE FUTURE OF KNOWLEDGE MANAGEMENT. I've been trading comments and e-mails with Gary Lawrence Murphy at Teledyn about the current craze over Social Software and Network Enablement, and how that plays into the current sorry state of Knowledge  big problem with KM is that, like the six blind men feeling different parts of the elephant, the term has come to mean many different things to different people, and hence nothing at all: Academics: KM is anything that allows us to do something better in business than we can do without it Consultants: KM is an aspect of business process improvement IT People: KM is any software that concerns itself at least vaguely with databases or content management systems Librarians: KM is the new name for what special librarians have always done HR People: KM is the process surrounding non-classroom learning curricula In most organizations KM is epitomized by the corporate intranet, the extranet, community-of-practice tools, sales force automation tools, customer relationship management tools, data mining tools, decision support tools, databases purchased from outside vendors, and sometimes business research and analysis. In other words, it's certain specialized technologies and information processing roles, with a thin wrapper of 'knowledge creating' and 'knowledge-sharing' processes. Most of the organizations that have implemented KM bemoan their people's inability to find stuff, the lack of demonstrable productivity improvement, the complexity of the technology, and the absence of significant reusable 'best practice' content. Now along comes Social Networking and Social Software, also with its adherents from academia, consultancies, and IT. Beneath the torrent of hype and theory, it may reveal an important truth about KM, business, and how we learn: Social networks can provide the essential context needed to make knowledge sharing possible, valuable, efficient and effective . What are 'social networks'? They are the circles in which we make a living and connect with other people. They transcend strict delineation between personal and business (there's often overlap between the two). They transcend organizational boundaries and hierarchies (we often trust and share more with people outside our companies, and outside our business units, than those inside, and often get better value from the exchange to boot). We are beginning to suspect that the essential yet elusive lesson of the PC is also the essential lesson for KM: It's all about portability and connectivity, not about processing power or content. If we were to 'reinvent' KM as, say, Social Network Enablement , what would change? Intranet as connector and link harvester: The intranet would become a people-to-people connector instead of a content repository. It would become a 'link harvester', scanning all traffic across it and dynamically identifying connections to people and their knowledge. New tools would be needed to allow such functionality. Decentralized content, with blog as surrogate for the individual: Content would shift from centralized, shared databases to personally- or team-owned databases, journals and stories, where the owner(s) provide essential context. (See my post on The Weblog as Filing Cabinet ). Each individual's subscribable, personally-indexed Weblog would be a surrogate for the individual when s/he's not available personally. Decentralized security, organizational boundaries blurred: Organizational boundaries become irrelevant. It doesn't matter whether the person you are sharing with is a work colleague, a supplier, customer, friend or advisor, an individual or a team, inside or outside the company. You share what you know with those you trust, the same way regardless. Security would be provided at the individual level, not managed by the enterprise. The same way employees know what hard-copy documents can be shared with whom, they set up subscription access to their blog categories correspondingly. Greatly enhanced weblog functionality, emphasis on access: Today's blogs are not nearly enough to fully enable social networks. They need much more connectivity functionality. A user should be able to call up a visual of their own network, or the network of expertise corresponding to a particular subject. The tool that does this would operate much like a search engine except it would retrieve people (and links to people) instead of documents. It would also have to aggregate various means of access to those people: e-mail, voice-mail, video and whiteboard, meeting scheduling, IM, weblog subscriptions and commenting, and new means of access just being developed. And it would need some mechanism to create a 'biography' of the user by automatically summarizing the total content of their weblog. Enhanced organizational change functionality: The exhaust from the increased connectivity could be browsed and canvassed to identify organizational change opportunities. Popularity indexes could pre-sage emerging business issues needing management attention, and could be used as a key part of the performance evaluation and reward process, and to identify de facto organizational thought leaders and potential strong recruits. It could incorporate Tipping Point functionality to propagate important ideas, Power Law analysis to identify and spell employees suffering from 'network overload' , and perhaps even new "Network Traffic Analyses" to identify communication logjams and disconnects. Intriguing, and perhaps a bit scary. Four important unanswered questions: What role can Social Network Enablement and social software play in enhancing individual and organizational learning?  How do you measure and reward contributions to a network (a) by full-time knowledge workers (people in the organization, like researchers and help desk staff whose sole value is contributing to the network) and (b) by network 'players' outside the organization?  How do organizations equip and foster networks without unduly controlling their actions and membership and therefore crushing them? How do we capture summaries and abstracts of organizational conversations that occur in other than written form (voice-mail, teleconferences and meetings), so that the blog record of networks is complete? [How to Save the World] Thanks Dave - more great material. My class and I have been talking about what makes a team different from a group. I suspect that a team is a social structure and a group is merely an ad hoc assembly of more than one person. If this is true then a conventional intranet merely connects individuals. All personal and play element essential for the development of team are absent. Blogging on the other hand helps develop friendship by leveraging social connection. Social Connection seems to involve a combination of work and play. The real teams that I have belonged to in the past socialize a lot with each other as an extension of the work we do as well. They work and play together - the two start to mix into work/play. As your diagram show the lines between client and supplier start to blur and Stephen Dulaney talks about in his latest piece. The silos inside an organization which can be harder to cross than the outside boundaries are easier to cross as well. As with Cluetrain and markets - the language of blogs is human - the language of the best blogs is conversation which is by definition personal and messy. As David Weinberger says in his latest article, you can offer trust to a person who has being real for months in public. You can see that that prick in accounting is actually someone that you share a lot with or that difficult supplier is a fellow travellor. 11:20:06 AM    comment []

Corporate Blogging - David Weinberger's most current published thoughts David deals diectly with the trust issue 9:43:33 AM    comment []

Blogs Opening Iranian Society?. Iran's restive youth are using Farsi-language blogs as an outlet to express repressed creativity and sexuality. But the Islamic government is slowly catching on. Michelle Delio reports from the BlogTalk conference in Vienna. [Wired News] The power of a small tool to change a whole society!!! 8:49:28 AM    comment []

The Blogging Experience!!! Joining the Tribe? REALITY CHECK FOR TEACHERS, LOVERS, WRITERS, AND LOVERS OF LANGUAGE. A thoughtful and provocative quote from educator John Holt (1923-1985) from How Children Learn: We teachers - perhaps all human beings - are in the grip of an astonishing delusion. We think that we can take a picture, a structure, a working knowledge of something, constructed in our minds out of long experience and familiarity, and by turning that model into a string of words, transplant it whole into the mind of someone else. Perhaps once in a thousand times, when the explanation is extraordinarily good, and the listener extraordinarily experienced and skillful at turning word-strings into non-verbal reality, and when the explainer and listener share in common many of the experiences being talked about, the process may work, and some real meaning may be communicated. Most of the time, explaining does not increase understanding, and may even lessen it. [How to Save the World] As an educator? teacher? I am increasingly disturbed by our idea that learning is about shoving models and words into children's heads. But then here I am using an online course where we are restricted to words. I tell myself that this is OK because the course is set up as a conversation. However, I am still not sure. I spoke yesterday to a colleague who teaches environmental studies. Don Mazer asks his students to spend up to an hour a day in nature reflecting. His experience is that this is best done in the same place so as to deepen the connection and to see how, in just a small place,  things constantly change. I find this when I mow - it takes me about 3 hours twice a week - we have a lot of grass (another project) - I see all the weeds cycle though, the leaves bud bloom, mature wither and die. I feel every bump and see every twig and branch that has fallen onto the ground. Mowing even exposes me to the seasons and the larger system. The Zen of the Ride On? This brings me to how we learn about blogging and all the recent great posts about what it is. Dave is an exemplar in this field. So what about blogging? For me the issue is my experience. No matter how much I attempt to explain it - see all the posts from you all on my site that help me see it in words - nothing beats doing it. Not merely the technical aspects but the growing social aspects. How can I explain how it feels to become Known - even only as  fringe player? How can I explain my excitement when I see that Dave, or someone else like Richard, Chris or Stephen that I follow, has posted another gem? How can I explain the feeling that I have when a, then stranger, such as Critt Jarvis offers technical help out of the blue? How can I explain how it feels to be talking to someone who then tells you that she regularly reads your blog? It is this experience that deepens my own sense of connection. Blogging is changing my life in a way that no other technology has. Email allowed me access to my existing friends but blogging offers me a chance of extending my community to many that I never would have met. It constantly enriches my life and hence is addictive. I wonder if being known to a community - where you have earned your place - is not the greatest desire that we as humans have. It is surely the feeling that Tribal people have and why expulsion fro the tribe is its most terrible punishment. 8:47:15 AM    comment []