FCC and the Media
Take Back Our Media. Melinda LaChance graduated in 2002 from the University of California at San Diego with a degree in communications and is currently working toward her master's at the University of Southern California Annenberg School of Communications. When not immersed in media policy books, she can be found attending DFA Hollywood Meetups or Meetup planning sessions.
An active and informed citizenry depends upon the free flow of ideas and accurate information. It's clear that the corporations acting as news and information gatekeepers have no economic incentive in being the conduit for the lifeblood of our democracy. But the prospect of battling against media conglomerates and their sympathetic allies in government is intimidating to even the most ardent reformists.
Here are four things you can do to help take back our media:
1. Participate in FCC localism hearings
Declaring that "in the digital age, you don't need a nineteenth-century whistle-stop tour to hear from America," FCC Chair Michael Powell refused to attend public hearings before gutting media ownership restrictions in 2003.
Faced with the ire of legislators and members of the public following the new ownership rules, Powell changed his tune and decided he values public input. In August of 2003, the FCC established the Localism Taskforce to give members of the public the opportunity to directly address the FCC and make their voices heard on issues such as media consolidation, and how well their communities are served by local broadcasters. Commissioner Adelstein encourages participants to "offer any and all thoughts on steps the Commission can take to better promote localism and further the public interest." [Blog for America]
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