Dal ThoughT Pack, volume 3, curato da
Influx Insights
ecco ì30 New Ideas for c21st Brandingî: 30 idee per ìincontrareî il consumatore e intrattenerlo in una conversazione che lo faccia sentire al centro dell'attenzione.
1. Tap into the creativity of Your consumers
2. See the Big Picture
3. Use Data
4. Engage in a conversation
5. Understand the Limits of consumer attention
6. Create Brand Experiences
7. Create Surprise and Delight
8.Use ìShuffle Mediaî
9. Find a Brand Proving ground
10. Communicate in 50 Milliseconds
11. Be More Local
12. Collaborate with other Brands
13. Look for Niches
14. Be aware of Bloggers
15. Avoid ìWeasel Wordsî
16. Create Sensory Experiences
17. Bring the Brand to the center of the organization
18. Start a Venture Fund
19. Add Some complexity to your communication Narrative
20.Take Podcasts for a Spin
21.Tap into the ìLong Tailî
22. Be More Transparent
23. Be More Creative
24. Brand Like a human
25. Be More Ethical
26. Build a cultural hub
27. Uncover Your Brand Truth
28. Find Brand curators
29. Adopt a Fashion Strategy
30.Tap into the heartbeat Economy
- marco fossati [
