The Human Element
Dow Chemical Launches 'The Human Element' Campaign
Highlights Commitment to Solving Global Problems
Midland, MI - June 20, 2006
The Dow Chemical Company (NYSE: DOW)
today unveiled a bold new U.S. advertising campaign -- 'The Human
Element' -- that reintroduces the company and announces its vision
of addressing some of the most pressing economic, social and environmental concerns
facing the global community in the coming decade.
The Human Element campaign, developed by FCB, made its national broadcast debut
on Saturday, June 17, and showcases individual human profiles and circumstances
to communicate the power of harnessing The Human Element to foster
solutions to human problems around the world.
"This is more than an ad campaign to our company. It is a statement to
the world and, more importantly, to ourselves about the future direction of
our business," said Patti Temple Rocks, Dow vice president of global communications
and reputation. "It will be our calling card to people around the world
who care about the future relationship between businesses, society and the environment.
It reflects our intention as a company to prioritize the things we do to advance
innovation and focus the people and resources of Dow on solving human problems." ...read more here.
...recommended ad viewing, The Human Element
10:21:43 PM 
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