Carrying the Lantern

Robert Scoble and Shel Israel have teamed up to write a book about the significant impact of blogs on companies; impacts right up there with the internet and PCs! And while I think this topic is interesting, what really grabs you is the way they are writing the book - in the open with a blog.

I'm a bit skeptical about how much value this will add to the book, but Dan Gilmor had good results using a similar, but much more limited method for his "We the Media". Given the number of visitors to Scoble's blog each year (3.5 Million!) this may be the case of either a great success in the making, or a scaling problem on a grand scale.

If just a fraction of these visits result in comments on their blog about the evolving text, it will mean in addition to writing, they will be reading and (sometimes) reacting to tens of thousands of comments! Amazing, if it can be done.

Good luck to them as I, for one, will be participating in the conversation.