Carrying the Lantern

"School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly "going viral."

The 36 year old high school teacher from California has created the "the first "straight-up" consumer-produced spot".

"Gary Stein, an online advertising analyst with Jupiter Research, said he was struck by the quality of Masters' ad and its marketing savvy.

It shows great advertising principles," Stein said. "He's computer-literate, but he's also literate in the language of advertising.... You could take this thing and put it on MTV this afternoon. It's not only good, it's good advertising. People go to college to learn this. He just gets it."

I just love it! And yes, I have an iPod mini.

- Posted by William A. Riski - 9:44:28 PM - comment []