[New Bottom Line]: Sustainable business - a vision statement
This latest article in my New Bottom Line series lays out a business vision for 'getting beyond mitigating the problem, making things less bad, slowing the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy,' and actually solving the problem -- in a way that builds business value.
The purpose of this vision statement: to challenge already good companies, developers, designers and public authorities to an even higher level of thinking, aspiration and performance.... It's intentionally both spare and provocative. Every phrase in it could be further explained, justified, specified, documented and exampled -- and soon will be, on an interactive web page. But then it wouldn't be a vision statement.
The full article is posted here (along with a join our mailing list opportunity. And it's posted in outline form here (with annotations to come). (Watch for it also at greenbiz.com).
Your comments and suggestions most welcome.