Estimating RSS Readership: One Suggestion. RSS feeds are undoubtedly becoming an increasingly popular way for people to keep up with what's new online. But just how popular are they becoming? That's an important and tricky question.

Some recent articles and weblog entries have been touting the popularity of RSS feeds. These are great, and I'm happy to see them. However, I think there's an important part of the puzzle missing from this enthusiasm: How might publishers figure out how many people are really accessing their content via RSS?...

(Full story, with excerpt and links...) [Contentious Weblog]

11:28:49 PM

categories: Web Analytics

 

Web Metrics Versus Web Analytics. by Jim Sterne Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. [Current Articles from MarketingProfs.com]

11:22:34 PM

categories: Web Analytics

 

Was It Better Ads? Or Better Analytics? Yes, online advertising has changed and evolved over the past few years. The primary reason companies failed then and succeed now isn't due to changes in advertising. It's changes successful companies are making when approaching the Web. Defining desired behavior, identifying success metrics, setting goals; in short, a more evolved approach to analytics.[ClickZ]

11:12:44 PM

categories: Web Analytics