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Michigan lawyers specializing in civil litigation
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Friday, March 14, 2003
 

Marketing comes to blogland

See Success of Weblogs heralds big future in today's Chicago Tribune.  The article includes the following:

Dr Pepper/Seven Up is already testing this theory by mining the Blogosphere to launch an unusual marketing campaign for a new flavored milk drink called Raging Cow.

The beverage, currently available in five test markets, is aimed at teens and young adults, a demographic that has embraced blogging. To create a buzz about Raging Cow before its national launch, Richards Interactive culled through 300 blogs to find the ones that appeared most influential. The teens writing the blogs, including the likes of boymeetslife.com, italianize.com and sparkley.net, are getting some merchandise and Amazon.com gift certificates in exchange for testing the milk and expressing their opinions online during the next few months.

Richards Interactive also created a blog, ostensibly written by the raging cow herself, punctuated with the slogan, "The Revolution Will Be Homogenized." 

When I see Glenn identified as the "Westlaw Instapundit", I'll know that he has sold the naming rights.  I hope he gets a good price.

Update: Amygdala clues us in on another pitch, of a different stripe -- a solicitation from the Heritage Foundation.


8:55:34 PM    

Getting back up

We previously noted that two new sites which offer different ways of providing access to weblog entries had technical difficulties.  Those problems are now fixed.  The link to "Become a Blawgistan Feed" at the Blawgistan News site now links to an e-mail address.  (And you gotta love the domain name.)  The former "Roogle" is now Feedster and it seems to provide a nice collection of links to RSS sources.  This one may become indispensable. 


8:43:31 PM    

Mandatory disclosures regarding professional liability insurance

This issue has gotten some attention at MyShingle.com, where it is reported that the State of Indiana is considering making such disclosures mandatory for attorneys. 

I question the wisdom of such a rule, since it unnecessarily invades the lawyer-client relationship.  That relationship is based on trust and professionalism, and those can be eroded by requiring that issues relating to how compensation will be paid in the event of a violation of professional duties be discussed right at the outset. 

The client has a right to know whether he is being protected, but the market already provides a mechanism for policing this interest.  A potential client has the right to ask a lawyer whom he considers retaining if he is covered by professional liability insurance, and the lawyer has the right to answer or decline to answer, following which the client has the right to say yea or nay to the proposed relationship.

We do not make physicians make this disclosure in advance.  A savvy patient has a right to know and a right to ask, but there is no reason to compel this disclosure to the non-savvy patient.


6:41:37 PM    


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