NBML - Not Bunk Markup Language (Okay the name might change.)
How long have we been staring at screens full of XML and not complaining? Have a look at a typical chunk of XML - it's all noise.
[Joe's Jelly]
I thought the whole point of XML was that it allowed machine-parseable data to remain human readable. Don't tell me they could have achieved that goal without all the angular decoration? Could they? That would be like a technically superior video format being beaten by a lesser one that was just better marketed. Oh wait, that happened...