Book Reviews


[Day Permalink] Thursday, August 21, 2008

[Item Permalink] The greatest comedy of all time -- Comment()
Did you like the comedy series Seinfeld in the 1990s? Well, now WSJ reports that Microsoft is investing $300 million into an ad campaign against Apple, and they are paying $10 million to Jerry Seinfeld for starring in the ads. I thought that Seinfeld was dated when the series was shown on tv, but perhaps the Microsoft-Seinfeld connection is natural: Microsoft used to be somewhat cool in the 1990s, so this is a nostalgy trip.

But will this help against Apple? No. I big giant like Microsoft should never try to be cooler that the small challenger.