Wednesday, September 25, 2002

Breaking in the Academic market A much ignored niche (in the Academic market) is the Alumni segment. This is quite simply one of the most affluent & influential segment. An executive of a major Financial Services company in Penn uses Groove to stay in touch with his alumni class. Think about it - Groove's ' Pictures Album tool' alone would pay for itself. A contribution from an alumni could populate the entire campus with Groove. To those short on infrastructure - Andy's PopG would dovetail in rather well. 9:30:39 PM