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Buy Boosts Terra Lycos' Targeted Ad Technology. |
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The Spanish Internet access provider and site network operator opens its war chest for online direct marketer GetRelevant in hopes of improving ad conversion rates. [internetnews.com: Top News]
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E-mail to Double by 2006. |
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That means more spam, lower productivity, and potentially higher costs for enterprises, marketers and ISPs. [CyberAtlas]
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7 From Seven: Featuring Walter Schild of Genex. |
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In contrast to many players in the space, Genex, a fast-growing design shop serving the entertainment sector, didn't even put a sign on its building for the first few years of its operation. In this week's 7 from Seven, chief executive officer Walter Schild talks with ChannelSeven about how a low profile can and a light touch have earned one quiet little design shop some of the top blue-chip accounts. [ChannelSeven.com]
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Eye on Spam, Part II: Go Ahead, Sue Me. |
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Technical approaches to spam reduction have so far failed, and as a result the credibility of legitimate online marketers has begun to suffer. Is it time for the marketing community to advocate a federal law against fraudulent commercial e-mail? [ChannelSeven.com]
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Eye on Spam, Part I: Unbeatable Scum?. |
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Powerful weapons have emerged in the war against spam -- including comprehensive filters and vast communities of network admins. So why isn't the problem going away? In part one of a two part story, ChannelSeven.com looks at the tools developed so far in the fight against spam. [ChannelSeven.com]
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Time to Tame the Data Jungle, Part I. |
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Campaign performance data is of no use unless you can synthesize and act upon it. As the mountains of numbers pile up, and online advertising folks struggle in super-streamlined organizations, automatic optimization solutions are gaining currency. [ChannelSeven.com]
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Web Analytics Redux. |
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How's a marketer to understand the complex Web analytics market? ChannelSeven has put together a cheat sheet to help you figure out which of the many players in the space will do the best job of tracking your campaign's return on investment. [ChannelSeven.com]
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Web Analytics - what's a business to do? |
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Once upon a time, Web analytics products gathered data on a small range of stats and behavior types. These included unique visitors, page views, and frequently viewed pages -- all useful data, but lacking the ability to make the crucial connection between campaign executions and customer conversions.
Fortunately, analytics tools became have more powerful as the technology advanced. Mid- and large-sized companies have come to insist on having the means to measure online marketing ROI, and new research has found they're willing to pay for it. Nearly half of the firms surveyed in a recent Forrester/ANA study plan to spend more than $750,000 this year on marketing automation. |
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DM News editor in chief Tad Clarke praises Google News |
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DM News editor in chief Tad Clarke praises Google News in an editorial. Google News, while still in beta, is generating significant interest in the trade press and rightly so. Google News searches 4,000 continuously updated news sources in the bat of an eye. |
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email: john @ johnlawlor.com
Last update: 12/24/2003; 4:54:16 AM
