Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Tuesday, October 22, 2002

Although it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. [internetnews.com: Top News]

Google CEO to Advertisers: Stop Scaring Users.

The ubiquitous search engine's Eric Schmidt says online advertising too often alienates users, instead of helping them. [internetnews.com: Top News]

Survey: E-Mail Works for Multi-Channel.

Internet News

Web Site Affinity And Online Ad Impact.

Advertising Age

Confirming what many long sensed, a study released today has found that online consumers who feel an affinity for a Web site's content are much more predisposed to notice and be affected by that Web site's ads.

The implications of the finding are that Web sites that draw high-affinity audiences offer more fertile ground for the same advertisements than Web sites whose audiences are low-affinity users. "Affinity" in this context refers to a sense of strong personal connection and ongoing engagement with the content of particular sites.

Direct marketers endorse anti-spam laws [ZD Net]

The Direct Marketing Association said Monday that unsolicited e-mail has become so noxious that a federal anti-spam law is finally necessary.

Until now, the DMA has opposed the majority of anti-spam bills in Congress or offered only lukewarm support. But the ever-rising tide of junk e-mail has made the influential trade association rethink its stand.

Google It!

ANTI-SPAMMER EXHIBITS IN THE BELLY OF

THE BEAST [DM News]

Direct marketers and anti-spammers apparently have begun to realize that their purposes are not as at odds as they once seemed to be. Report from the DMA Annual Show

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October 2002
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Sep Nov