Found Objects as collected by John Lawlor :: business blog marketing consultant ::

:: BlogAnswerMan :: Blog About Blogs :: Random Interests Blog :: Online Marketing Blog ::

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Tuesday, October 15, 2002

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Amid Splashy Launch, a Pop-Up Free AOL 8.0 [internetnews.com: Top News]

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Affluent Americans Lead Web Growth.
Advertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both. [CyberAtlas]

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Spam Masquerades as Admin Alerts.
Pop-up ads disguised as Windows system administration alerts annoy users and puzzle security experts. Spammers, on the other hand, say the tactic works. By Brian McWilliams. [Wired News]

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UK survey says: Fate of Direct Mail Favorable (JohnLawlor.com)
Direct mail is going to stick around for a while as research from the Direct Mail Information Service (DMIS) (http://www.dmis.co.uk) indicates that marketers are not ready to abandon the medium for Web-based ads yet. In fact, like postal rates, the amount of direct mail seems to be rising.

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E-Mail Clients Face Implementation Challenges (JohnLawlor.com)
E-mail marketing has proved to be one of the more resilient areas of the online advertising industry, but its clients are often undermining their success through bad business practices and missed opportunities, according to a study from AMR Research.

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E-Mail to Hurt Offline Direct Marketers (JohnLawlor.com)

Cost-conscious businesses increasingly are turning to the Internet in lieu of traditional direct mail campaigns, according to findings from research firm Gartner Inc.'s GartnerG2 unit.

GartnerG2 research projects that e-mail advertising revenue will reach $1.26 billion in 2002, up from $948 million in 2001. By 2005, e-mail advertising revenue is forecast to total $1.5 billion.


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