Found Objects as collected by John Lawlor :: business blog marketing consultant ::

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Saturday, December 21, 2002

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Making Fun of Advertisers.

Monster.com Parody: When I Grow Up, I Want to Work in Advertising
whenigrowup.gifIf you work in advertising, you must watch this hilarious this video

When I grow up, I want to be in advertising...be an art director, where black clothes, smoke a lot of dope and always pout when I don't get my way...

[marketingfix]

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Is is software?.

Lessig: "Creative reuse of creative content is what CC is all about."

The first time I met Lessig was just after a speech he gave at Esther's a few years ago. The question he raised, which was much on my mind at the time, is what can we do about software patents. I had what was, then, a unique theory -- that software and writing are the same thing. You can't patent the plot of a novel, so why should you be able to patent the plot of a piece of software. Because I can (and do) put macros in Web pages, and because I can (and do) write extensive prose in my source code (I like long comments, some code I write is just like a weblog) -- there is no reasonable line between prose and software. I am both a writer and a programmer. I believe I could find an example to contradict any distinction. It's interesting to see the discussion about CC go in this direction. Of course RSS isn't software. Until you look at the element or the element. Then you have to wonder if reading a RSS feed isn't the same thing as running a program. Don't forget the First Amendment. It's why writers have much greater freedom of expression than programmers, for now, until a clever lawyer like Lessig sees the bug and works with the Supreme Court to fix it.

What is Scripting News: "Only steal from the best is a motto I have stolen from some great writer whose name I don't know."

[Scripting News]

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Let the smart dog think.

Kevin Marks, who knows a thing or two about markets (see MediAgora) and economics, is weighing in on the NEA (Nobody owns it, Everybody can use it, Anybody can improve it) debate about the nature of the Net. A sample:

...I don't understand why commoditizing something is deemed to a be a bad thing. If something is a commodity, it basically means that a market is operating well, and that its price has stabilised at an equilibrium; it is the things that aren't commoditized that are problematic- their values fluctuate wildly through fashion. A commodity business is predictable enough that you can employ MBAs to run it.

He goes on to provide more brief primers on relevant economics.

[The Doc Searls Weblog]

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Get creative.
Lawrence Lessig: creative reuse of creative content is what CC is all about   It appears that these licenses were designed in according to the Jon Udell's philosophy Expect, and encourage, unintended use. [Sam Ruby]

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