Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Saturday, December 28, 2002

Mena Trott: weblogs are changing the way we're finding (and asking for) information on the web. I especially like the reference to mini-universes coming into existence within the comments of a post. [Sam Ruby]

Yahoo Revs Up for Paid Search Results.

Internet.com: Yahoo Gets A 'Beautiful System'
ExecutiveSummary.com: Yahoo's Acquisition of Inktomi Promises Huge Boost for Paid Inclusion

I wrote on my ExecutiveSummary.com site that Yahoo's acquisition of Inktomi probably means a big boon for paid inclusion deals (as Yahoo's current search results partner, Google, does not permit paid inclusion deals). Then I see this Internet.com story calling Yahoo CEO Terry Semelas "positively giddy" about paid search:

Having long partnered with Google for algorithmic search and Overture for paid listings, Yahoo! now has a beautiful system of its own, after laying down $235 million in cash for Inktomi, a veteran search provider that had fallen on tough times. The move paves the way for Yahoo! to deeply embed pay-for-inclusion search -- a type of paid search untapped by Yahoo! thus far -- throughout its wildly popular network in a move to siphon more revenues from advertisers increasingly interested in targeting their marketing message to a relevant audience.

[MarketingFix]

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Blog Answer Man

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